Joey K said: "...it being the 100th episode and the Star Trek commercial"

So, please do speak up, did the Star Trek gambit pay off?

I'll start: until now I was content to wait, as usual, for this Star Trek movie to come out on DVD before I subject myself to the indignities of a cinema in Anchorage, replete as such public venues are with dealers connecting with their clients via cel-phone and popping in and out of the screening for conducting business in the toilets. Worse, the brainless teens who chatter in the back row (unless one stands up looking nearly 7 feet tall and 300+ lbs, turns around, glares with red glowing eyes. and makes them pee themselves into frightened silence). It is rather a bother. Yet, yet, I confess, even so, the various LOST-aired Star Trek ads have worked on me to the point that at this rather good one (some do like it Hoth) I thought to myself "OK, fine. Maybe I will go and boost the opening weekend numbers for these bastards, despite the bother. It looks like a worthy effort on their part; homage may be due." So, yes, I was influenced by their damned ad campaign and will probably go see the Star Trek film when I otherwise would not have done so.

And you?